Turning a hobby into a successful business.
Like many people during Melbourne’s lockdown, I decided to put my creative skills to use and start a my own business - a brand called Stash where I design, manufacture and sell environmentally sustainable, silicone coat hangers - which happen to look stunning.
Within the first year, we’d earned thousands of followers, had gotten magazine write-ups and were being used by companies all over the world including in New York and London.
Role
Every single thing!
Branding
Product Design
3D Design
3D Printing
Packaging Design
Social Strategy
Meta Ads
Google Ads
Photography
Retouching
Web Design
Web Building
eDM Design
Client
Myself
It started with an idea… which turned into learning everything there is to know about product design, 3D printing, and manufacturing.
Creating the packaging to match.
Not only are the hangers a work of art, the packaging they arrive in were also designed to stand out.
Building a brand through Social Media.
Through curated posts, Facebook Advertising and Google Ads, the brand reached an audience of over 100k global users within months, resulting in thousands of sales for mums, global clothing companies and even hotel brands.
Using Shopify to drive eCommerce.
The website was custom designed and built using the Shopify platform