About me

For over 15 years I’ve led creative across global agencies, studios and enterprise organisations, shaping some of the most recognisable brands along the way.

Most recently at ANZ, helping build the creative function and the systems behind it, while shaping how the brand shows up across product, marketing, internal and customer channels.

My toolkit spans hands-on creative and design leadership, brand and advertising, design systems, brand governance and using AI to speed up workflows. Oh, and I still write my own copy.