I’ve worked at global agencies, small studios, and enterprise businesses, shaping brands and campaigns for some of the most recognisable companies along the way. My toolkit spans traditional and digital design, branding, design systems, brand governance, copywriting, social strategy, advertising, marketing, team building, concepting and photography... to list a few.

Key Achievements

Helped lead ANZ’s global rebrand, collaborating with in-house teams and multiple agencies to deliver a multi-million-dollar identity system, adopted across 40,000 staff and launched a year ahead of schedule.

ANZ

Created one of Dark Mofo’s most talked about campaigns two years running, generating national media coverage and double-digit growth in brand awareness within the festival, with zero PR spend.

KOJO

Led the creative rebrand and development of Bunnings’ newly acquired Homebase retail brand in the UK, successfully positioning them as a low cost hardware store.

The Brand Agency

Developed one of Australia’s first automated marketing platforms (Adzu), adopted by Telstra and rolled out nationally across every store.

DDB

Founded and grew an eCommerce brand with international reach with products now used by companies in New York, London, and across Australia.

Stash

Helped Richmond FC reach record membership numbers through the “Become the Roar” campaign, driving the club’s most successful recruitment season on record.

KOJO

Experience

ANZ

Creative Director (2021 - 2025)

  • Helped lead ANZ Plus’ in-house creative studio, overseeing brand identity, campaign development, and creative execution across digital, motion, and 3D.

  • Helped deliver ANZ’s global brand redesign, implemented a year early across 40,000 staff.

  • Collaborated with marketing, UX, and engineering teams to successfully deliver a unified, customer-first banking experience - ANZ Plus.

  • Served as brand guardian ensuring visual consistency across all internal and external communications.

KOJO

Senior Creative (2017 - 2021)

  • Led Melbourne’s creative team of 7 graphic designers, editors, and motion artists through major campaigns, live sports graphics, branding and event activations.

  • Developed and executed national campaigns for MINI, NIB, and Richmond FC, increasing brand engagement and audience growth.

  • Won ABC’s Gruen Transfer ‘The Pitch’.

The Brand Agency

Senior Art Director (2016 - 2017)

  • Led the creative rebrand and development of Bunnings’ newly acquired Homebase brand in the UK.

  • Helped transition Bunnings into digital marketing with new design templates and processes.

  • Directed retail campaigns and shoots across Australia.

Ogilvy & Mather

Art Director (2013 - 2016)

  • Produced digital, print, activation and TV campaigns for retail clients including BMW, AAMI, Goodyear, Sensis, BP, PEET, AMCAL, Zoos Victoria and Ego Pharmaceuticals.

DDB

Graphic Designer / Art Director (2009 - 2013)

  • Designed and art directed campaigns for Coles, Telstra, ANZ, Origin Energy, and Treasury Wine Estates.

  • Trained in Adzu marketing automation in the UK and implemented across Telstra’s national retail network.