BMW
Objective
Adapt global brand campaigns for the Australian market, ensuring international creative platforms translated effectively across local channels while maintaining brand integrity.
Outcome
Delivered locally resonant campaign work aligned with global standards, strengthening consistency while increasing relevance for the Australian audience across digital, retail and launch environments.
Role
Art Direction
Graphic Design
Activation Concept
The driving force behind the Wallabies
• GLOBAL BRAND CAMPAIGNS & ACTIVATIONS