Bunnings
Retail and Supplier Campaigns
-
Develop integrated campaign and retail creative that supported Bunnings’ position as Australia’s leading home improvement retailer. Translate brand strategy into clear, practical work across catalogue, in-store, broadcast and digital channels.
-
Delivered high-volume, nationally distributed campaign and retail assets. Maintained consistency across fast-turnaround production cycles while supporting seasonal peaks and major promotional events.
-
As a Senior Art Director at The Brand Agency, I art directed, concepted, wrote and directed retail and brand partner campaigns, along with ensuring consistency was maintained throughout all retail touchpoints.
As well as Bunnings’ usual seasonal campaigns, I concepted and directed many ‘outside-the-box’ creative campaigns including TVC shoots, catalogues and in-store collateral.