Bunnings
Objective
Develop integrated campaign and retail creative that supported Bunnings’ position as Australia’s leading home improvement retailer. Translate brand strategy into clear, practical work across catalogue, in-store, broadcast and digital channels.
Outcome
Delivered high-volume, nationally distributed campaign and retail assets aligned to Bunnings’ everyday low-price positioning. Maintained consistency across fast-turnaround production cycles while supporting seasonal peaks and major promotional events.
Role
Creative Direction
Art Direction
Copywriting
Digital Design
Video Direction
As well as Bunnings’ usual seasonal campaigns, I concepted and directed many ‘outside-the-box’ creative campaigns including TVC shoots, catalogues and in-store collateral.