Santos
Objective
Santos needed to shift perception at a time of increasing scrutiny on the energy sector. The challenge was to move beyond a purely industrial narrative and build broader public understanding of the company’s role in supporting Australian jobs, communities, and energy security
Outcome
The campaign helped shift perception of Santos from an industrial energy company to a contributor to Australian communities and economic growth. It created a clearer, more human connection between the brand and everyday Australians, while establishing a platform that could be extended across ongoing communications.
Role
Concept
Art Direction
Copywriting
Music Direction
Design
Retouching
• BRAND VIDEO
Shot across regional Australia, the film captured the people, places and industries connected to Santos’ operations.
A bespoke piece of brand music was composed specifically for the campaign, bringing a sense of scale and cohesion to the story.
• OOH / PHOTOGRAPHY SHOOT
• CAMPAIGN PORTAL
• FACT SHEETS
