Repco

Turn a naming rights sponsorship into an always-on brand platform. When Repco became the Supercars naming rights partner, the challenge was to move beyond seasonal activation and build something that connected with car culture year-round, not just on race weekends.

The Garage built a community of 50,000 engaged fans and shifted Repco's brand presence from event-based spikes to consistent year-round engagement. Now in its fifth year, it strengthened Repco's credibility as a genuine part of car culture rather than just a retail sponsor, and created a scalable platform that continues to support brand and commercial activity.

Concepted and directed the full platform from brand idea through to digital hub, trackside activation, social strategy and ongoing content.

Handled art direction, copywriting and design across all touchpoints.