Repco

Objective

When Repco became naming rights sponsor of Supercars, the challenge was to turn a seasonal sponsorship into an always-on platform that builds deeper connection with fans, extends engagement beyond race weekends, and positions Repco as a genuine part of car culture, not just a retailer.

Outcome

The Garage built a highly engaged community of over 50,000 fans and shifted engagement from event-based spikes to consistent, year-round interaction. It strengthened Repco’s position as an authentic voice in car culture and created a scalable platform that continues to support ongoing brand and commercial activity.

Role

Concept
Art Direction
Design
Copywriting
Photography Direction
Event Activation Design
Retouching
Web Design
Social Strategy

• ONLINE HUB

A central destination for everything motorsport and car culture.

• TRACKSIDE ACTIVATION

• SOCIAL PLATFORM

• MODULAR EVENT DESIGN

• RESULTS

Built a community of 50,000+ engaged fans.

In it’s fifth year of growth.

Shifted from event-based spikes to always-on engagement.

Strengthened brand credibility within car culture.

Extended sponsorship impact beyond race weekends.

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