Repco
Objective
Create an integrated campaign that positioned Repco as a central hub for car enthusiasts, living both online and at major racing events. Develop a platform that connected content, community and retail under one clear idea.
Outcome
Delivered a connected campaign across digital and major racing environments, increasing engagement and strengthening brand recognition among enthusiasts. The platform proved commercially and culturally durable, continuing into its seventh consecutive year.
Role
Concept
Art Direction
Design
Copywriting
Photography Direction
Event Activation Design
Retouching
Web Design
Social Strategy
