Lighting the darkness on cyber safety

To raise awareness for online safety education, The Alannah & Madeline Foundation created a campaign with the help of Richmond Football Club.

The campaign was launched in the lead up to the dedicated AMF match day - where an entire stadium takeover filled the MCG.

The piece showcased Richmond players Dustin Martin, Trent Cotchin, Tom Lynch, Kane Lambert, Sabrina Frederick and Christina Bernardi calling on the public to support the club’s call to donate to the Alannah & Madeline Foundation.