Role
Creative Direction
Photography Direction
Graphic Design
Copywriting
The Allanah & Madeline Foundation
Objective
Raise awareness for children’s online safety through an integrated campaign with the help of Richmond Football Club.
Outcome
Raised significant awareness for the foundation and gained national media attention, including a Seven News segment.
• EARNED MEDIA
Through a successful PR strategy, the campaign gained traction in the media, helping amplify the cause and increase awareness for online safety.
• SOCIAL CAMPAIGN
• MCG TAKEOVER