ANZ
Objective
Lead the adaptation and rollout of ANZ’s global brand, shifting it from a traditional bank towards a more modern, digital-first product. Apply the updated brand consistently across digital platforms, campaigns and physical environments.
Outcome
Delivered the rollout globally a year ahead of schedule. Updated how the bank looked and communicated across markets, improving consistency while working within a large, regulated organisation.
Role
Creative Direction
Brand Identity
Tone of Voice
Art Direction
Copywriting
eDM Design
Web Design
UI/UX Design
Brand Governance
• PHOTOGRAPHY DIRECTION
With the help of Toby Burrows, an entire library of photography was captured to help launch the bank’s new brand identity - one of warmth, imperfection and tactility.
• DESIGN SYSTEMS
Component-based framework with responsive HTML, brand-aligned styling, and flexible content modules to streamline campaign production and maintain design integrity.
• eDM TEMPLATES
Dark Mode Optimization
Litmus Testing
• STORE DESIGN CONSULTING
