Bringing the big blue bank into the digital era.
When ANZ first began their radical transition into their new digital banking platform ANZ Plus, their outdated brand also needed a complete overhaul in order to place itself squarely within the digital market. This drastically new visual identity was such a success, it was adopted by ANZ’s traditional banking well ahead of schedule.
Role
Creative Direction
Brand Identity
Tone of Voice
Art Direction
Copywriting
eDM Design
Web Design
UI/UX Design
Storyboarding
Brand Governance
Client
ANZ Plus
Employing the help of one of Australia’s most respected photographers, Toby Burrows
An entire library of photography was captured to help launch the bank’s new brand identity - one of warmth, imperfection and tactility.
ANZ’s new eDM kit was built from the ground up
Creating a scalable, component-based framework with responsive HTML, brand-aligned styling, and flexible content modules to streamline campaign production and maintain design integrity.
Video Credits: Nick Weller, Sept Putra, Emily Pritchard