Redefining ANZ for digital-first banking.
When ANZ first began their radical transition into their new digital banking platform ANZ Plus, their outdated brand also needed a complete overhaul in order to place itself squarely within the digital market. This drastically new visual identity was such a success, it was adopted by ANZ’s traditional banking well ahead of schedule.
Role
Creative Direction
Brand Identity
Tone of Voice
Art Direction
Copywriting
eDM Design
Web Design
UI/UX Design
AI Workflow Integration
Storyboarding
Brand Governance
Client
ANZ
New photography library with help from Toby Burrows.
An entire library of photography was captured to help launch the bank’s new brand identity - one of warmth, imperfection and tactility.
Scalable design-systems.
Creating a component-based framework with responsive HTML, brand-aligned styling, and flexible content modules to streamline campaign production and maintain design integrity.
Developing ANZ’s lifecycle campaigns through optimised eDM templates.
Dark Mode Optimization
Litmus Testing
