Fusion Markets
Brand and Design Systems
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Spearhead the adaptation and rollout of Fusion Market’s new brand. Build the creative function from scratch during the fintech’s high growth phase.
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Within 5 months, a rebuilt brand and design system across marketing and product, improving consistency and brand recognition.
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First Head of Design. Led a team of five, stayed hands on, and worked closely with Marketing, Product and Engineering.
• WEBSITE REBUILD
• VIDEO DIRECTION
• ILLUSTRATION DIRECTION
• eDM TEMPLATES
• DESIGN SYSTEMS
• VIDEO PRODUCTION
