Video Credits: Garett Mayow, Nick Weller, Sept Putra, Emily Pritchard
ANZ Plus
Digital Banking Platform
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Define how ANZ's new digital-first product showed up inside the app and through marketing and advertising. Shape interaction patterns, tone of voice and product-led campaigns from the ground up.
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Defined and implemented in-app brand and communication standards across key journeys. Supported rapid feature release and growth, contributing to ANZ Plus becoming one of Australia’s fastest-growing digital banks with an NPS of 57.
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Embedded within the ANZ Plus Design department as a senior leader, working across brand, product design, campaigns and communications.
Helped shape the in-house creative function of 12, its workflows and governance, partnering with product, engineering and senior stakeholders through rapid release cycles.
• PRODUCT-LED CAMPAIGNS
• PRODUCT MARKETING / MOTION DESIGN DIRECTION
• PRODUCT DESIGN - ‘STORIES’
Role & Focus
Led the in-app experience design, shaping the user journey, interactions, and visual approach to simplify complex data into clear, actionable moments.
Outcome
A scalable pattern that helps customers better understand and engage with their money.
Lo-fi prototype
• eDM DESIGN SYSTEMS
• SOCIAL MEDIA CONTENT
