ANZ Plus

Objective

Define how ANZ’s new digital-first product showed up inside the app and through marketing and advertising. Shape interaction patterns, tone of voice and product-led campaigns from the ground up.

Outcome

Defined and implemented in-app brand and communication standards across key journeys, working closely with product and engineering to maintain consistency at launch and beyond. Supported rapid feature release and growth, contributing to ANZ Plus becoming one of Australia’s fastest-growing digital banks with an NPS score of 57.

Role

Creative Direction
Product-led Campaigns
Brand Identity
Tone of Voice
Art Direction
Copywriting
eDM Design
Web Design
UI/UX Design
AI Workflow Integration
Storyboarding
Brand Governance

• PRODUCT-LED CAMPAIGNS

• UI / UX DESIGN

• eDM DESIGN

eDM-System.png
website-02.png

• PRODUCT MARKETING VIDEOS

• SOCIAL MEDIA CONTENT

Video Credits: Nick Weller, Sept Putra, Emily Pritchard

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ANZ