Richmond FC
Objective
Develop and execute integrated creative across social campaigns, in-stadium graphics, brand partnerships and membership drives. Strengthen the club’s connection with supporters while maintaining consistency across match-day, digital and commercial touch points.
Outcome
Delivered high-impact creative across seasons that drove engagement, supported membership campaigns and elevated the match-day experience. Contributed to Richmond achieving its highest-ever membership numbers, reinforcing the strength of the club’s brand and supporter connection.
Role
Concept
Art Direction
Design
Social Content
Copywriting
In-Stadium Integration
Roar Analysis.
A six part content series analysing the key skills required to play AFL; Handballing, Kicking, Tackling, Agility, Jumping, Running.
Shot on location at the start of the 2018 season, these skills were dissected by the Richmond training team and showcased by 4 of Richmond FC’s key players before being further highlighted through the use of slow-motion and motion design.
The club set an all-time AFL record in 2018 with 92,531 members, with special thanks to their membership campaign written, art directed and designed by me.
Guernsey Pride.
To promote NIB’s partnership with RFC, we shot an emotional piece celebrating the heritage behind the Richmond guernsey. Interviewing their Coach, Captain ex and current leadership players, they explained what the jumper meant to them and the legacy that comes with wearing it.
NIB Table Tennis Tournament.
We’ve all seen footy players kick, mark and handball before. But what about their hidden talents?
Tasked by nib to create a unique online content piece while utilising their RFC partnership, we created the biggest competition since the 2017 Grand Final. A surprise challenge to find out who really is Richmond Football Club’s Ultimate Champion.
