Always low prices in the UK
After Bunnings acquired the struggling UK based hardware retailer, they were tasked with informing the market of their new retail strategy, steering away from the ‘ON SALE’ model to having ‘Always Low Prices’.
The aim of their relaunch campaign had to be noticeably different from their previous branding in order to highlight the brand’s new direction
Role
Creative Concept
Branding
Art Direction
Graphic Design
Storyboarding
Client
Homebase UK
Same category. Different strategy.
This distinctly different, ‘low cost’ art direction needed to adapt to the hardware store’s different selling strategies, showcasing product range, low cost model, and brand differentiation.
Rolling out the new branding
With new branding comes new catalogue layouts. This adaptable design was created to produce large numbers of various catalogues which were created weekly in collaboration with the UK based Homebase team.
