Canva

Create a B2B campaign for Canva Enterprise that retained the brand’s distinctive personality. The challenge was making enterprise software feel human, without losing credibility with business buyers.

A campaign platform built around a single line, “All Together Now”. Positioned Canva as the tool that finally aligns every department around consistent, on-brand output. The visual system used Canva's recognisable gradient palette and playful UI elements as the creative foundation, with colour-coded department tags as a personalisation mechanic adaptable by audience, placement or industry.

Concept, strategy and creative direction. Developed independently as part of a competitive interview process.